CHICAGO (February 16, 2011) – The Platt Retail Institute at The Chicago School of Professional Psychology (PRI) recently released the first issue of its 2011 Journal of Retail Analytics (Journal). A comprehensive resource on the current state of the economy as it impacts retailers and consumers, the quarterly publication also details developments in the digital signage industry. In addition to featuring industry-leading guest columnists, the Journal includes research and case studies conducted by doctoral student interns at The Chicago School of Professional Psychology (TCSPP). The Chicago School master’s and doctoral student work in the current issue includes the following study and article:
- Special Report: Digital Signage in Education Communication Effectiveness in Higher Education: Summary of a PRI Research Report
Monica Dommer, a recent graduate of the Industrial/Organizational Psychology program at The Chicago School, conducted both primary and secondary research for this PRI Research Report. TCSPP Business Psychology doctoral student Kevin King oversaw the research project and wrote the report, while Business Psychology doctoral student and PRI research associate Justin Greenfield prepared the summary published in the Journal.
- In-Store Advertising Competes for Consumer Attention Maria Szczech, who recently graduated from TCSPP with a master’s in Industrial/Organizational Psychology, conducted the secondary research on this project.
“The consumer-related research experience I got at PRI was invaluable and gave me a lot more confidence in my research skills as I got out into the job market,” said Szczech, who is now a project associate with consulting and recruitment firm I/O Solutions. “It’s a great benefit to have an industry-leading research and consulting firm directly associated with the school.”
Interns and research associates from The Chicago School assist in producing a variety of PRI’s publications and resources, including the Journal, PRI’s North American Digital Signage Activity Index, a broad range of research reports, and webinars.
“It’s a pleasure to supervise and mentor these students,” says PRI Director and Research Fellow Stephen Keith Platt. “They get a strong foundation at The Chicago School, which allows us to immediately put their skills to work. It’s a great opportunity for the students, and I know our clients are well-served.”
Read the full Q1 2011 Journal of Retail Analytics at http://www.plattretailinstitute.org/documents/jra/detail.phx?navid=305&itemid=295
About Platt Retail Institute at The Chicago School of Professional Psychology
The Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. PRI serves as a knowledge bridge between the academic world and industry, by synergizing the wealth of knowledge being produced at the university level with the need for more advanced yet practical business research and insight at the customer level. The firm consults with, and is supported by, companies including Advance Auto Parts, Blockbuster, British Telecom (UK), Cisco, GlobeCast, Harris Bank, IBM, Monopoly Media (Romania), NEC, Nike, Rogers Communications (Canada) and Unisys, among many others. In connection with the digital communications network industry (DCN), PRI delivers impartial business analyses and offers the strategic consulting necessary to an organization considering the impact and benefits of a digital communications network implementation.
About The Chicago School of Professional Psychology
Founded in 1979, The Chicago School of Professional Psychology (TCSPP) is the nation’s leading nonprofit graduate school dedicated exclusively to the applications of psychology and related behavioral sciences. The school is an active member of the National Council of Schools and Programs of Professional Psychology, which has recognized TCSPP for its distinguished service and outstanding contributions to cultural diversity and advocacy. The school’s community service initiatives have resulted in three consecutive years of recognition on the President’s Higher Education Community Service Honor Roll, including the additional “With Distinction” honor in 2010. In 2009, the school was named to The Chronicle of Higher Education’s annual list of “Great Colleges to Work For.” Campuses are located in Chicago; in Los Angeles, Westwood, and Irvine, California; and the newest campus in Washington, D.C. Doctoral psychology programs and masters psychology programs are offered on-ground and in an Online format.
For more information about The Chicago School of Professional Psychology, visit www.thechicagoschool.edu. Follow us on Twitter at www.twitter.com/gradpsychology. Follow us on Facebook: www.facebook.com/thechicagoschool.
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