For Chicago-based consumer psychology courses, the Chicago School of Professional Psychology offers a variety of courses focusing on the development of executive and professional skills. The deeper understanding of human behavior and the practical applications of this knowledge are the basis of our consumer psychology courses at the Chicago School. Our goals lie in the advancement of careers, the improvement of individual performance and the benefits of organizational effectiveness. Visit our Executive and Professional Education resources for more information on how you can benefit from our consumer psychology courses.
Consumer Psychology Courses: Understanding the Consumer Decision Making Process
What attracts customers, motivates them and turns new customers into returning ones? All of these important questions are addressed in Chicago School consumer psychology courses along with other intriguing and relevant questions pertaining to consumer behavior. Knowing how your business choices will affect current and potential customers is what makes our courses so valuable to business professionals in a variety of fields or industries. The Chicago School consumer psychology training courses are designed with these ideas in mind and will help you understand how the decisions you make can and will affect your business.
Experience the Difference: Consumer Psychology Training Courses from the Chicago School
What makes the Chicago School’s Executive and Professional Education and consumer psychology courses different? Our innovative focus on human behavior is one of the most qualifiying characteristics of our courses. By understanding the needs and expectations of consumers, our consumer psychology courses offer tangible results for participants. Moreover, our expert instructors are more than just scholars – they are practitioners with years of experience to refer to when providing instruction and advice. Their practical knowledge of consumer behavior is an important asset to all of our courses.
Our consumer psychology courses are presented in a precise format that’s designed for the professional adult. Lecture-based courses are a thing of the past. Instead, at the Chicago School, we offer group-oriented, cohort courses that draw on professional experiences and workplace challenges, encouraging collective collaboration and feedback as a team. And because understanding diversity and how it plays a part in consumer behavior is so important, our consumer psychology courses also take care to look at multicultural awareness and sensitivity, examining how these tolerant behaviors can encourage organizations to build and thrive.
We know that professional schedules can make it difficult to integrate professional advancement courses into your day. To accommodate for these busy schedules, the Chicago school offers many of our Executive and Professional Education and consumer psychology courses in online or accelerated course formats.
How are customers reacting to the potentially over-stimulating advertisements and media they are constantly being presented with? In our technically-savvy world, the way media is presented to potential customers has changed dramatically over the years. From advertisements to customer loyalty campaigns, taking care to properly address customers is an important consideration in any industry. Developing a plan to maintain the design and style point of sale displays, improving visual merchandising of products so they speak to an intended audience, maintaining product images and corporate branding, and nurturing a loyal customer base are all crucial components of a successful business. Our consumer psychology courses focuses and expands upon all of these core concepts.
During our Consumer Motivation course, you will be presented with a variety of insights to help you make wise business decisions and provide you with a sound understanding of the following topics:
- Consumer purchasing behavior and basic consumer motivations
- Product variety and assortment reactions – how consumers respond to their choices
- Customer satisfaction measurement
- Unique goals and identities of consumers and how these affect buying behavior
- Using advertising information to measure and increase customer retention and unplanned purchase frequency
Learn how to increase the effectiveness of your advertising and merchandising initiatives by first understanding your target market. The Chicago School offers a consumer psychology course that focuses on qualitative research methods that help with the identification of specific characteristics consumers are looking for in the products and services they buy, and how these distinctive qualities will help make them loyal customers.
This course provides valuable consumer psychology training from outstanding practitioners and scholars. Our expert instructors will translate the latest qualitative research methods into actionable knowledge that is practical and useful for your organization. The following items will be covered in this qualitative research consumer psychology course:
- Qualitative research methodology overview
- Interview techniques for face-to-face, telephone and web interviews
- Enthnographic research procedure suggestions
- Information about hybrid research models that combine interviews and focus groups
- Avoidance of problematic issues associated with qualitative research
Understanding your customers’ perception of your products is the basis of improving customer satisfaction, brand building and loyalty. One of the most effective methods of obtaining this information is through customer service surveys, as they provide essential information so that your organization can develop a customer awareness strategy. Maintaining surveillance of the public perception of the products and services your company offers will provide a first-hand opportunity to increase satisfaction and build your customer base.
In our quantitative research consumer psychology course, you can expect customized training focused on your customers’ perceptions of products and services. The following information will be covered in this consumer psychology course:
- Proper timing / situation for survey research
- Design, conduction and management of quantitative research
- Questioning techniques
- Mail, web and telephone survey implementation
- Management, analysis and interpretation of survey data
- Analysis techniques and how to choose the right method
- Sampling techniques and size impact
- Survey result reporting
The Chicago School – Providing Outstanding Professional Psychology Courses
The Chicago School is dedicated to providing a variety of professional psychology courses in addition to our consumer psychology courses. Each is carefully designed to offer effective and useful training for improving your organization performance and providing insight about how to increase customer satisfaction. For more information about our Chicago-based consumer psychology courses and more, please contact us - a knowledgeable admissions representative is ready to answer your questions.
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