Dr. Schwab possesses a Bachelor’s degree in Psychology with an emphasis in Neuropsychology, a Master’s degree in Applied Industrial and Organizational Psychology: Organizational Effectiveness, and a Doctorate in Business Psychology. Her research is grounded in Behavioral Economics and focuses on the relationship between affect, cognitive information processing, and persuasive messages.
Dr. Schwab has taught with The Chicago School of Professional Psychology since 2011. Her prior teaching experience includes Illinois Institute of Technology and the University of Wisconsin-Whitewater.
Dr. Schwab has more than 10 years of experience consulting in the restaurant/bar, marketing, legal, and academic/education industries. Her experience varies from training and education to skill building and message consulting and includes; individualized coaching to improve and build business skills, concept development for new product release, and website critiques and organization/brand-message alignment; all through the lens of Behavioral Economics. Dr. Schwab consults regularly to Fortune 500 companies with BrandTrust, a marketing firm located in Chicago, Illinois.
More recently, Dr. Schwab developed the Master of Art in Behavioral Economics program, launched in Spring 2015. Currently, she is the Associate Department Chair for the Business Psychology Division.