Pamela Cohen is a social psychologist and behaviorist. Her professional interests are in the study of human attitudes, motivation, relationships and subsequent behaviors. Specifically, her work is in understand the factors that impact individual motivation, and how these translate into behavioral and other outcomes. Her work focuses on using qualitative and quantitative research to build causal models, that parse the complex factors that make up motivation, and then predict the behavioral outcomes that will result.
Dr. Cohen's current research focuses on web-based data and analytics, understanding that the internet is a dynamic place, where intricate conversations take place, ideas are created, attitudes are formed, and beliefs and behaviors are constantly shifting. By mining and analyzing web data, including digital, social media, and also including traditional and non-web-based datasets, she uses predictive analytics to identify both the current and future impact, and strength, of these relationships in a variety of settings.
Dr. Cohen is on faculty at the Chicago School of Professional Psychology. She also serves on the Sustainability Certificate Program Advisory Board at the University of Chicago's Graham School, and has designed and taught the Economics of Sustainability and Green Communications as part of that program. In addition, she is also a Senior Wicklander Fellow at DePaul University's Institute for Business and Professional Ethics. While at the Center for Business Innovation (Cambridge, MA), she directed the research on intangibles valuation, and co-authored Invisible Advantage (Perseus Press, 2002), a groundbreaking book on the valuation of intangibles.