Pamela Cohen is a social psychologist and behaviorist.  Her professional interests are in the study of human attitudes, motivation, relationships and subsequent behaviors.  Specifically, her work is in understand the factors that impact individual motivation, and how these translate into behavioral and other outcomes. Her work focuses on using qualitative and quantitative research to build causal models, that parse the complex factors that make up motivation, and then predict the behavioral outcomes that will result.  

Dr. Cohen's current research focuses on web-based data and analytics, understanding that the internet is a dynamic place, where intricate conversations take place, ideas are created, attitudes are formed, and beliefs and behaviors are constantly shifting. By mining and analyzing web data, including digital, social media, and also including traditional and non-web-based datasets, she uses predictive analytics to identify both the current and future impact, and strength, of these relationships in a variety of settings.

Dr. Cohen is on faculty at the Chicago School of Professional Psychology. She also serves on the Sustainability Certificate Program Advisory Board at the University of Chicago's Graham School, and has designed and taught the Economics of Sustainability and Green Communications as part of that program. In addition, she is also a Senior Wicklander Fellow at DePaul University's Institute for Business and Professional Ethics. While at the Center for Business Innovation (Cambridge, MA), she directed the research on intangibles valuation, and co-authored Invisible Advantage (Perseus Press, 2002), a groundbreaking book on the valuation of intangibles. 

• Ph.D. - University of Michigan (Ann Arbor), 1994, Sociology/Social Psychology
• M.A.- University of Michigan (Ann Arbor),1993, Sociology
• M.A.   -   University of Michigan (Ann Arbor), 1990, Education
• B.A.  -   University of Texas (Austin), 1987, Sociology

Select Publications

• Books
  • Creating New Wealth from IP Assets, John Wiley & Sons, Inc., 2007, (co-authored with R. Shearer and members of NKIT) 
  • Invisible Advantage: How Intangibles Are Driving Business Performance, Perseus Press, Boston, 2002 (co-authored with J. Low). 
• Articles 
  • Business Week, "What Price Reputation?," July 9 & 16, 2007. 
  • Forbes, "Brandsgate," March, 2004. Forbes, "brandsgExecutive Excellence magazine, Managing Intangibles, with Jonathan Low, August, 2002. 
  • iFinancial Executives International magazine, “ Communicate Value to Boost Investor Confidence,” Summer, 2003. 
  • Optimize magazine, “Invisible Advantage: Getting A Grasp on Intangibles” with Jonathan Low, June, 2002 
  • Perspectives magazine, “Listening to Your Customers, Hearing Their Silence,” with David Larcker, VIII, 2, 1998 
  • Strategy & Leadership magazine, “The Value Creation Index: Quantifying Intangible Value,” with Jonathan Low, September/October 2001 
  • Strategy & Leadership magazine, “ Measures That Matter: Wall Street Considers Non-Financial Performance More Than You Think,” March/April 1998. 
  • The Topline magazine, “Listen! Aim! Fire! Targeting the Voice of the Customer to Improve Profitabilty,” March, 1998

Select Presentations

• Corporate Sustainability Network Conference, Cleveland, OH, February 24, 2012 
• DePaul University Second Annual Sustainable Business Conference, Chicago, IL, January 13, 2011 
• Baldwin-Wallace College Sustainability Symposium, Cleveland, OH, November 8, 2011 
• (NACUBO) National Association of Colleges and University Business Officers, NACUBO Annual Meeting, Charting New Courses, Tampa, FL, July 11, 2011 
• Business & Ethics Conference, The Conference Board, Chicago, IL, June 16, 2011 
• (CMAP) Chicago Climate Action Plan – Sustaining the Triple Bottom Line Water: the Full Value of Water Resources, Chicago, IL, June 9, 2011 
• DePaul University First Annual Sustainable Business Conference, Chicago, IL, October, 2010 
• (AASHE) American Association of Sustainability in Higher Education National Conference, “Building a Campus Wide Sustainability System”, Denver, CO, October, 2010 
• University of Illinois at Chicago, College of Business, MBA Program, Expert Speakers Series, December, 2011 
• University of Chicago, Food Panel, Sabina Sheikh, Chicago, IL, February, 2012 
• Sustainable Life Media Conference, “The Economics of Sustainability”, Monterey, CA, June, 2010 
• Including (print media) Business Week, Chief Executive, CFO, CIO, CIO Insight, Financial Executives International, Forbes, Investor’s Business Daily, Information Week, Investor Relations, IR Update, The New York Times, Optimize, Shareholder Value, The Wall Street Journal

Professional Memberships

• American Association of Sustainability in Higher Education 
• American Educational Research Association (AERA) 
• American Psychological Association 
• American Sociological Association 
• EMONET (Emotions in Organizations) 
• National Council on Measurement in Education 
• Sociological Practice Association