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“To ensure credibility, the coder needs to be transparent in the coding process. There are three main qualitative data analysis stages that NVivo could be effectively used for to maintain transparency, attain consistency of the labels or nodes created, and reach meaningful findings with visual representations,” explains Philip Adu, Ph.D., in this article describing how to perfect the art of qualitative coding. Dr. Adu is a methodology expert for The Chicago School’s National Center for Academic Excellence.