Joel Widzer

I have collaborated with consumer-facing companies, advising them on advanced strategies to retain customers and boost their spending. For instance, I helped a major airline enhance its loyalty program by introducing a fourth published loyalty tier and an exclusive invitation-only membership, which increased spending across all levels. Additionally, I assisted a prominent U.S.-based hotelier in designing a sleep program that incorporated specialized room features aimed at helping travelers combat fatigue. I have also been a speaker at several travel industry conferences. My first book, published in 1999 during my graduate studies, has been released in three editions.